Social Recruitment Strategy 101 â€“ LinkedIn
In the October edition of the Recruiter newsletter, Jobs.co.za brought you the first instalment to the three part series of articles centered on Social Recruitment 101 - Facebook. This month, we look into what LinkedIn can offer you from a business perspective as well as an important piece of a puzzle that makes up part of your Recruitment strategy.
Let's look at a little refresher before we delve into the specifics. LinkedIn is a professional networking tool that Recruiters can use to search for, connect with and screen candidates. You are also able to advertise your company by using a company profile page as well as your job content and even display advertising. The great thing about LinkedIn is that it was specifically created with the purpose of being about business and professional interaction, therefore making it the strong platform to find the right people. By integrating this into your Social Recruitment strategy, it can cut out a lot of effort and assist the process along.
It's clear that LinkedIn has massive appeal, and can be the best resource in making the connections that lead you to qualified candidates, but let's break LinkedIn down and look at it as a possible component to your Recruitment Strategy. First thing's first, you as Recruiter as discussed in last month's article, needed to ask the 4 relevant questions about whether a Social Recruitment strategy was something needed.
To begin the process of setting out your strategy you might want to start by asking the following questions:
1. Are you wanting to build a Talent Pool of quality CV's?
2. Do you want to build a community with which you can interact and share information?
3. Do you want or need Brand awareness?
4. Do you want or need an additional platform for your Job Content exposure?
All of the above can be achieved by utilising LinkedIn Tools, so let's break them down one by one and find out what each of the Tool's is able to offer -
1. Top brands attract the top talent
Just as you would have a company profile on Facebook, so too would you do the same for LinkedIn. This allows people to link to your company profile, see what you are all about and interact with you as a business and vice versa. This also assists with your marketing and branding. Let's look into the elements you will need:
Company Profile: Your Company profile is a great way to speak to millions of professionals/potential talent through word-of-mouth recommendations and trusted testimonials. For LinkedIn members, Company Pages are a great way for potential candidates, that are in the market to research companies and find you.
Good recognisable Logo: Any brand should have a logo that represents a company for what it is about and what it stands for. It is the first recognisable ‘thing'. Make sure it is clear and the highest quality file size you have in order for LinkedIn to resize it correctly and make it clear.
Services: As a Recruiter, you have a specific service; you need to highlight that so that you can be found and so that job seekers can associate themselves with what you do and whether they would fit in to the organisation.
Employees to link and follow the company: Give your brand a factor of reality by getting all employees to link to the company profile, a company is not a single celled organism, it is a group of people that work together, people who want to like to your company profile want to see what is behind the brand.
Careers tab (Paid for): Job content exposure should be pretty high on the list of priorities within your Recruitment Strategy. This section provides you with a unique opportunity to interact with millions of passive and active job seekers on LinkedIn. Any job openings you've posted on LinkedIn will show up here. The Tools discussed above are free for your business and they are quick, easy to set up, yet, this section is paid for. There are a few options available and each gives a unique offering for your business.
2. The Professional Network - A goldmine of talent
Now that we have outlined what needs to be done from a brand and company awareness perspective, let's look into the Tools available to you, in order to find the perfect active and passive talent.
People Search: LinkedIn is for professionals and therefore it possibly has the right people for your job vacancies, you are able to check if they have the expertise and the knowledge you're looking to place. Job Seekers are showcasing their skills and capabilities and are ready for the right people and opportunities to find them. So let's find those people -
• Search by name to quickly locate the person you are looking for
• Use the advanced search to target specific skills
• Conduct reference searches on potential Job Seekers
Groups and discussions: Groups and discussions lead you to people that have knowledge within their field, you can find these people by finding relevant discussions where you know these candidates will be talking and engaging.
Signal: LinkedIn makes things simpler, faster and easier for you as the Recruiter to find the right talent, because Signal keeps you in the loop as to what is happening in the world of the professionals
• Filter: Browse only relevant status updates from your stream
• Search for people across the stream
• Find the hottest trending links across any relevant topic
Answers: LinkedIn Answers is one of the best places on the web to share knowledge and find thought leaders. You can browse questions asked, by industry and post your own questions. All you now need to do is wait to see who has answered the questions and evaluate how they answered them.
LinkedIn can assist you two fold, not only is it a fantastic platform to stay in touch with what is happening within the Recruitment industry both locally and internationally, as well as connect with companies and industry leaders, it is a platform where both active and passive Job Seekers are marketing themselves. It is a goldmine of talent, an open forum where you as a Recruiter can get inside information through candidate recommendations and the groups and discussions they are linked to. LinkedIn is targeted and with some time and effort it could be a very beneficial part to your entire Recruitment strategy. But as it has been said before, using Social Networking platforms take time and understanding and if there is no space for those two elements - you need to stay away!