Company Profile for 'Ellerines Holdings'

Company Profile

Ellerines - Town Talk - FurnCity


Beares - Geen & Richards - Lubners

Dial-a-Bed - Mattress Factory - Furniture City


Wetherlys - Osiers - Roodefurn Manufacturing

The Group's corporate division includes its financial services operations through its short term insurance and its long term assurance companies which provide products to the retail credit operations. This is supplemented by Rainbow Loans which provides small loans to the lower end market consumers. Early Bird Services provides repair services to customers throughout the Group. Head Office consists mainly of service divisions providing essential services to the Group such as Accounting, Internal Auditing, IT, Human Resources, Merchandise procurement and Marketing, Property, Secretarial and Legal, as well as Staff Training and Development.

The merger with the Relyant Retail Limited Group in 2005 provided the Group with access to the key middle market through brands such as Beares, Dial-a-Bed, Furniture City, Geen & Richards, Lubners and Mattress Factory. The Group's cash flows have been significantly bolstered due to the substantial component of cash sales produced through the decorating division, the value retail division and the universal credit retail division.

The strategic coverage and penetration by the Group's diverse divisions of both the rural and urban areas across six countries in southern Africa namely South Africa, Botswana, Lesotho, Namibia, Swaziland and Zambia has positioned the Group to take full advantage of further growth opportunities across all LSM groupings both in the credit and cash retail markets. The Group remains committed to achieving a standard of excellence in all its operations.

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