Job Details

The candidate will hold the title of Senior Marketing Manager and will report to the Marketing Executive. The Marketing Mananager will be responsible for international brands as well as overseeing marketing functions in various brands.

-       Strategic development of all brand plans and marketing objectives

-       Development and management of brand budgets

-       Oversee & ensure the implementation of the brand plans for all brands within portfolio to achieve specified objectives. Brand Plan activities include:

• execution of seasonal marketing campaigns,
• above-the-line activities  (develop media plans and responsible for implementation)
• below-the-line promotions (PR., CRM, Social Media)
• retail promotions,
• store openings
• in-store signage
• other activities.

-       Daily liaison with relevant brand International Marketing offices

-       Ensure local implementation of the brand is within International guidelines and adheres to all policies and procedures

-       Ensuring effective service levels from suppliers

-       Oversee all store staff liaison relevant to marketing activities on brand portfolio

-       Manage roles and responsibilities of the Junior Marketing Manager and Assistant to ensure effective functioning of the brand portfolio

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