Job Details

A qualified Marketing Officer with significant experience is required. Please see full job description for more details.

POSITION:                   Marketing Officer                     

LOCATION:                  Durban                    

REPORTING TO:          Hospital General Manager                   

TECHNICAL MARKETING COMPETENCIES:

 Business & market analysis

• Basic understanding of the Macro Environment, Market & Market Segmentation, Customer & Business Alignment

 Strategic Tactical Planning

• Basic understanding of Marketing Mix: Product & Service Knowledge, Pricing Economics, Promotion Methods.
• Innovation.
• Market research and practice profiling.
• Use customer relationship management techniques.
• Generate new business opportunities for expanding the Hospital networks.
• Respond to GP and Specialist queries.
• Identify and resolve problems.

 Implementation & Delivery

• Brand Management, short term project management, basic Financial Management.
  Evaluation, measurement and management of campaigns and projects.
  Post-implementation, Feedback & Evaluation

Execution

• All marketing including e-marketing
• Use of social media to build the Brand of the Hospital and Stakeholders

 INTERPERSONAL COMPETENCIES:

• Excellent interpersonal skills.
• Excellent communication skills.
• Ability to initiate action and make decisions.
• Align performance for success by keeping organisations vision and values at the forefront of decision making and action.
• Ability to manage work.
• Ability to build customer loyalty.
• Adaptability.
• Quality Orientation.
• High work standards.

 QUALIFICATIONS AND EXPERIENCE

• Must have relevant tertiary Marketing Qualification.
• Significant Marketing experience.
• Advanced computer literacy.  Excellent computer skills: PowerPoint, Excel, Word, etc.
• Flexibility in terms of working hours.
• Database management and analysis.
• Working with and using numerical and financial information.
• Knowledge of healthcare industry will be advantageous.
• Basic clinical knowledge will be advantageous.
• Experience in dealing with media will be advantageous.
• Customer-centric focus largely dependent on relevant target markets.

 NON-MANAGERIAL COMPETENCIES

• Managing work: Managing ones time and resources to ensure that work is completed efficiently.
• Building Customer Loyalty: Effectively meeting customer needs, building productive customer relationships, taking responsibility for customer satisfaction and loyalty.
  • Adaptability: Maintaining effectiveness when experiencing major changes in work tasks or the work environment.
  • Quality Orientation: Originating action to improve existing work processes and conditions for improved quality of outputs.
  • Work Standards: Setting high standards of performance for self and others, self imposing standards of excellence.

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