Writing a Recruiter Blog

Blogging is 'all the rage' at the moment but not many Recruiters realise the merit in participating in corporate blogging and specifically creating a Recruiter blog online for Job Seekers to access. A Recruiter blog is an online communication platform that is updated on a regular basis. It reflects the interests, thoughts and opinions of the author pertaining to a topic of specific relevancy and in this case; recruitment. A blogs tone should always be non abrasive and engaging to the Job Seeker on a personal level that displays transparency, honesty and discusses information that is not characterised by that of a sales pitch or marketing attempt by the writer.

Blogging offers the unique opportunity for Recruiters to connect with audiences including both passive and active Job Seekers and acts as a branding and networking tool on a social level. By correctly participating in corporate or Recruiter blogs set up by your agency, Recruiters strengthen relationships with targeted Job Seekers within niche industries as well as display their expertise in such fields. By displaying such knowledge, clients as well as Job Seekers will identify with your brand as being that of topic experts and will ultimately boost your firms credibility as well as value add.

Not only does blogging serve as a communication and networking tool to external audiences but offers internal knowledge management to current clients and stakeholders. Along with communicating knowledge resources, the increase in site content improves site indexing which ultimately will assist in improving your sites ranking on search engines when organic searches are run by Job Seekers. By attracting more traffic as well as media attention to your website and reporting any PR coverage in your blog, branding networking and marketing becomes easy to address and simple to find by those interested in learning more about your agency.

To follow are a few Blogging Obligations that Recruiters can use as a guideline when creating their own corporate Recruiter blog;

Express your opinion regarding relevant topics relating to recruitment, job seeking or company events.

-       Maintain a positive demeanour

-       Be Natural

-       Speak about things you know about

-       No guesswork or speculation

-       Non judgmental

-       Be subjective; opinionated, but not aggressive or pushy.

-       Blog with an open mind

Try to engage the reader by being clever, humorous and relevant.

-       Don't be disrespectful

-       Be a friendly face and voice behind the brand

-       Be careful with sarcasm, use this with a positive tone and don't be insulting

-       Engaging your reader by making them laugh will secure a bookmarked blog

-       Maintain a respectful nature and deliver constructive information that will either entertain or educate readers

-       Avoid jargon and highly technical explanations and terms

Company bloggers can be held personally liable for any use of defamatory language, offensive comments or libellous attitudes.

-       No Plagiarism

-       No colourful use of language

-       Personally liable for deformation of character

-       No Legal conclusions

-       Liable for discriminatory, prejudices or personal attacks