Creative Ways to Pimp your Job Ads

If you write a lousy job description, chances are you'll get a lousy response rate. Having run my own local job boards for the past 10 years I cant tell you how many times I've seen bad job descriptions.

How do you do that? Here are 5 ways to pimp your job description and make it stand out.

1. Create an Imaginative Job Title.
2. Enable Social Media Sharing.
3. Include Audio or Video.
4. Describe the Company.
5. Describe the Hiring Manager.

Create an Imaginative Job Title:

I recently saw a posting for a 'Structural Engineer' that a solar panel manufacturer had placed online. But if I'm a job seeker, that job title doesnt do much to inspire nor tell me what kind of company or industry its in. After looking at the job description here's how I would rewrite that job title. Structural Engineer Superstar - innovative solar panel manufacturer - New Mexico. In 9 words I summed up the job succinctly which also conveys a clue about the company culture and location. This title also contains lots of keywords which will also help it to be more search engine friendly.

Enable Social Media Sharing:

Some job boards already do this but if you can, add a feature like one offered by ADD THIS which enables people to immediately and instantly share the job on their favorite social media site.

Include Audio or Video:

With all the new media tools available adding audio or video to your postings has never been easier. Look at what one Jobs in Pods's client did to their postings on CareerBuilder.com. They integrated a beautifully designed banner into the header with a link to their podcast. Job seekers can now hear about the job/company rather than just reading about it.

Describe the Company:

Every job posting should have a a small paragraph about what your company does. These days job seekers are looking for stable, innovative and fun companies to work for so use this chance to describe whats unique about your firm.

Describe the Hiring Manager:

This may be a hard pill to swallow for some of you but consider adding a short description of the hiring manager for the job. Its a known fact that people quit their bosses so why not showcase what the hiring manager is like to work for? One way to do this would be adding some of his/her Linkedin testimonials that people have said about them.

Source: This article is being re-published with the permission of the author, Chris Russel. Chris Russell is the CEO and founder of AllCountyJobs.com LLC.The original article can be found on RecruitingBlogs.