Workshop - Optimizing your Job Ads: Cape Town 19th May, Johannesburg 7th July

Do you find yourself searching through endless CV databases because you are afraid of attracting the wrong candidates to your job advertisements, yet yearn to reach more quality passive candidates?

If you are wondering why you are not attracting the right types of candidates to your job ads and want to drastically increase your number of qualified applications received then you need to attend this workshop. Find out what attracts job seekers (and search engines) to your jobs and learn out how to use Google's extensive audience & network reach to your recruiting advantage.

Part One: Optimizing your Job Advertisements

• How online and print job advertisements differ and why you should care.
• Understanding how online visitors search and read online content.
• Online copywriting tips: Crafting your online job advertisements.
• Optimizing your copy for search engines.
• Job writing checklist.

Part Two: Advertising your Job Advertisements on Google

• Using Google AdWords Search & Content Network for increased exposure.
• Driving qualified & targeted traffic to your job advertisements.
• Real examples of successful Google recruitment advertising & branding campaigns.
• Using search engines in conjunction with job boards.
• Where social recruitment fits in.

Search Engine Recruitment should be a significant part of your recruitment strategy. While this workshop will demonstrate how to attract qualified audiences to your job adverts using search engines, your Social Recruitment Strategy will reinforce your engagement and relationship with them.

Recommended: Attend the 1 day Social Recruitment Workshop to learn how to attract and retain talent using social media.  Click here for more information. Attend both workshops and get 30% discount on each.

Cape Town:
When: Thursday, 19th May 2011 - 09h00 to 16h00
Where: Cnr Arthur's Road and Main Roads, Sea Point, Cape Town 8005

Click here for more information or to register for the Cape Town Workshop.

Johannesburg:
When: Thursday, 7th July 2011 - 09h00 to 16h00
Where: Building 2, Ground Floor, Silverpoint Office Park
22 Ealing Crescent, Bryanston 2121

Click here for more information or to register for the Johannesburg Workshop.

Bookings essential. Register early to avoid disappointment.